About Us

Not just pet accessories. Personality, styled.

A small dog sat on their owners legs in the back of a cab A small dog sat on their owners legs in the back of a cab

Against the beige

Most pet products are made to blend in.

Safe colours, shapes, and choices.

We're not interested in playing it safe.

We design for pets with presence.

Because if they’re not basic, their accessories shouldn’t be either.

A golden retriever dog wearing a green and yellow patterned harness and leash, standing indoors against a white wall and light green door. A golden retriever dog wearing a green and yellow patterned harness and leash, standing indoors against a white wall and light green door.

What we make

Collars, leads, harnesses - yes.

But also:

  • a way to express who they are
  • a way to deepen how you see them
  • a way to turn something everyday into something considered

Every piece is designed to feel like it belongs to them.

Not just fits them.

A woman in a black long-sleeve top and gray leggings stretches overhead with her arms raised, wearing white wired earphones. She stands in front of a minimalist wall with a soft pink-to-blue gradient art piece. A woman in a black long-sleeve top and gray leggings stretches overhead with her arms raised, wearing white wired earphones. She stands in front of a minimalist wall with a soft pink-to-blue gradient art piece.

My Pet Aura Founder

I've always been fascinated by personality. The little behaviours, habits and quirks that make someone unmistakably themselves. Pets are no different.

With a background in fashion and lifestyle, and a Master's in neuroscience, My Pet Aura brings together two things I've always been drawn to: how we behave and how we express ourselves.

The idea was simple. What if the accessories we choose for our pets reflected a little more of who they actually are?

That's where My Pet Aura began.

Michelle Hughes

For pets with personality