Your data. Handled with intention.

At My Pet Aura, we don’t just care about what you buy.

We care about the relationship behind it.

This policy explains what we collect, why we collect it, and how we use it - across our site, socials, customer support, and any real-world moments (including pop-ups).

Effective from 25 April 2026.

1. What We Collect

To make things work and make them feel personal we collect a few types of information.

The essentials:

• Your name, date of birth, and contact details
  
• Billing and delivery addresses
  
• Some basic details about your pet
  
• Email and phone number
  

The contextual layer:

• Your location, device, and how you use our site
  
• What you browse, save, and purchase
  

The preference signals:

• What you like, click, and respond to
  
• Your marketing choices
  
• Feedback, survey responses, and competition entries
  

The expressive bits:

• Photos, submissions, or anything you share with us
  
• Social content (if public and relevant to our world)
  

Some of this comes directly from you.

Some comes from how you interact with us.

And occasionally, from trusted third-party sources.

If you’d rather certain data isn’t shared with us via third parties, you’ll need to adjust that directly with them.

2. How We Use It

We don’t collect data for the sake of it.

We use it to make things work and make them feel considered.

To run the experience:

• Process orders and payments
  
• Deliver products
  
• Provide customer support
  

To stay connected:

• Send updates about your orders
  
• Share products, drops, and offers (if you’ve opted in)
  

To improve what we do:

• Understand how people use our site
  
• Refine products, features, and experience
  

To personalise what you see:

• Tailor recommendations
  
• Show you relevant ads (not random noise)
  

To protect everything:

• Prevent fraud
  
• Verify identity
  
• Comply with legal obligations
  

And occasionally for things you’ve explicitly said yes to.

3. Why We’re Allowed To Do This

We operate on four legal bases:

• Contract - to deliver what you’ve asked for
  
• Legitimate interest - to improve, personalise, and grow responsibly
  
• Consent - when you’ve opted in (and you can opt out anytime)
  
• Legal obligation - when the law requires it
  

Simple as that.

4. Cookies (Not the edible kind)

We use cookies to make your experience smoother, smarter, and more relevant.

Some are essential - they keep the site functioning.

Others help us understand behaviour, improve performance, and show you things you’ll actually care about.

You can manage your preferences anytime via our Cookie Policy.

Without cookies, things may still work - just not as seamlessly.

5. Children

Our world is designed for adults.

We don’t knowingly collect data from children.

6. Who We Share Data With

We don’t sell your data. Full stop.

But we do work with trusted partners who help us run things properly:

• Payment providers
  
• Delivery partners
  
• Marketing and analytics platforms
  
• Tech and infrastructure providers
  

They only use your data to support us - not for their own agenda.

We may also share data:

• If required by law
  
• During business changes (like mergers or restructuring)
  
• With partners — but only if you’ve explicitly agreed
  

7. Third-Party Links

Sometimes we link out (reviews, platforms, etc).

Once you leave our site, their rules apply - not ours.

So it’s worth checking their policies too.

8. Social & Shared Content

If you post content publicly and we interact with it - that’s visible.

If you submit content directly to us, you’re responsible for what you share.

We’re not responsible for how others may use publicly shared information.

9. How Long We Keep Your Data

We keep your data only as long as necessary:

• To fulfil orders
  
• To meet legal requirements
  
• To support your ongoing experience
  

No hoarding. No unnecessary storage.

10. How We Protect It

We take security seriously.

Your data is:

• Protected from unauthorised access
  
• Restricted to people who actually need it
  
• Handled under strict confidentiality
  

No system is perfect - but we’re intentional about keeping yours safe.

11. International Transfers

Sometimes your data may be processed outside the UK or EEA.

When that happens, we ensure:

• Proper safeguards are in place
  
• Approved legal protections are used
  

Your data travels - but it doesn’t lose its protection.

12. Your Rights

You’re in control.

You can:

• Access your data
  
• Correct it
  
• Request deletion
  
• Object to how it’s used
  
• Restrict processing
  
• Withdraw consent
  
• Request transfer of your data
  

Some legal limitations apply - but we’ll always be transparent.

13. Marketing Preferences

If you don’t want to hear from us:

• Click unsubscribe
  
• Or contact us directly
  

We’ll update things - though it may take a moment to sync across systems.

You’ll still receive essential updates (like order confirmations).

14. Complaints

If something doesn’t feel right - tell us.

We’ll always try to resolve it directly.

You also have the right to contact the Information Commissioner’s Office (ICO).

15. Changes to This Policy

We may refine this policy over time.

If changes are significant, we’ll make sure you know.

16. Contact

Questions, concerns, or data requests:

📩 info@mypetaura.com

Final Note

We don’t see your data as numbers.

We see it as signals - small pieces of a bigger relationship.

Handled properly, it helps us create something more personal.

Handled carelessly, it breaks trust.

We choose the first. Always.